Smoked Flavours was established in 2013 by Byron Parsons. A keen amateur cook with a love for making curries, he found that the ingredient “liquid smoke”, mentioned in a butter chicken recipe as well as other curry recipes, was not readily available on South African shelves. After further investigation and many, many test batches, he found the right products and started distributing to a few small deli’s in and around Johannesburg. Since then, the business has grown and is now distributed and used across South Africa, Namibia, Botswana, Zimbabwe, Zambia and Mauritius.

Following an international transfer in late 2019, the Parsons family emigrated to the UK and Smoked Flavours was handed over to Theunis Kruger to steer for the next few years.  Theunis recently acquired full ownership of the business and is now hard at work positioning the brand for future growth and expansion.  

Our aim is to make liquid smoke readily available everywhere in South Africa and sharing our passion for all things smoked with the rest of the foodie community!

One of the main reasons our clients love our products is that it is all natural. It is literally wood smoke that is filtered through water, so we know that anyone who uses our Liquid Smoke products is getting an all-natural flavour.  Liquid Smoke is not a new product: it has been used in the US to flavour and preserve food for more than 120 years. To ensure we provide you with only the best quality Liquid Smoke, Smoked Flavours sources only the very best raw materials from leading producers in the USA and Europe.

Smoked Flavours is currently available in 180 Retail outlets in South Africa, with a further 200 Commercial clients, ranging from oyster farms, coffee shops, vegan/vegetarian food production to cocktails and butcheries.  Our online shop caters for individuals who prefer to shop from the comfort of their home as well as having the full product range available.